Have you heard of "Big data". An example is the 'huge market'' that has developed in analysing what people were doing on their phones. Companies are selling companies the information about users and their apps. What times of the day do they use their apps? Where ? How often?
In a recent Pew Internet/Elon University survey of 1,021 Internet experts, 39% of survey participants said Big Data is likely to be “a big negative.”
Those who see the collection of this data suggest "Big Data will improve our understanding of ourselves and the world,” Lee Rainie, director of the Pew Research Center’s Internet & American Life Project. David Weinberger of Harvard University’s Berkman Center:, “We are just beginning to understand the range of problems Big Data can solve"
Danah boyd, a Microsoft research scientist : “The Internet magnifies the good, bad and ugly of everyday life. Of course these things will be used for good. And of course they'll be used for bad and ugly. Science fiction gives us plenty of templates for imagining where that will go.
This is the seventh report generated out of an analysis of the results of a Web-based survey fielded late 2011 Details can be found here
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