#Biebs move over for Pres. #Obama

An event occurred this week which has impacted on the content of one of my Social Media training sessions! Up to this week, the world's most influential man on the internet was Justin Bieber. This little known fact excites or dismays my workshop participants.

In the last week, this changed with Obama moving to the top spot of the most influential person on the internet and Beiber sliding down. The arbiter of this is Klout, a somewhat controversial measuring tool. Barack Obama has  a Klout score of 99 out of 100 up from 95.  Justin fell an incredible eight points from 100 to a new Kout score of 92.

The cause of this swing was a change in the Klout algorithm. Previously Klout only measured Facebook and Twitter. Now Linkedin, Foursquare and Blogger are included. If you have a Wikipedia entry, this will also impact your score.

The effect of the new algorithm was a jump in my score from 57 to 66. This was after a period of lower activity from me which had seen my score drop down to 47. One of the other upgrades Klout is introducing is the provision of information on what activities cause your score to go up and down.  That will come in the next few weeks.

Klout says that the average Klout Score is around 40. They note that the Score becomes exponentially harder to increase as you move up the scale. For instance, it is much harder to move from a 70 to a 75 than from a 20 to a 25. My challenge is to get over 70!

One of the things that is interesting about Klout is that it does give you some sense of how well a person uses Social Media. For example, Beth Kanter who I consider to be the number one guru on Social Media and Not for Profits has a score of 79. Not quite Obama territory, of course,  but it is definitely enough to tell me she knows what she is doing (and I am not too far behind her!). I have a list of "influential" people that I am connected with.

Interestingly, high scorers can get Klout Perks, rewards for their influence. The idea is you take the perk and then Tweet or Facebook about it. The company providing the perk gets publicity althiugh Klout says: "You have no obligation to talk about the product. You're welcome to tell the world you love it, you dislike it, or say nothing at all. Most Perks seem to be for people with scores over 50 - and living in the USA.

So is Klout good or bad? Is it real or a crock? To be honest, I dont know but I do know that if you engage someone to do Social Media training or marketing and their score is 21, what does that tell you about how well they engage Social Media? You are wasting your time and money. You can find out someone's Klout score by entering their name at Klout.com. You can also download an app for your phone and an app that embeds into Twitter and tells you the Klout score of everyone who tweets.

And of course, Klout ignores the people who have an influence off Social Media. If a volunteer reaches a child to read on a one to one basis, what is their measure of their influence? Life changing but Klout does not measure that does it?

NCVS Launch

Here we are in a HUGE darkened hall for the start of the 2012 National Conference Volunteering Service in Chicago, Illinois, USA. Sixteen speakers are scheduled for the next 90 minutes! Seven too many to my way of thinking. There are 4300 people at the Conference but I think a lot of people are playing "hookey"! I would say 3000 people present?

We started with the US National Anthem sung by a young guy from the Junior ROTC here in Chicago. A very simple and moving without being syrupy. The mayor of Chicago noted this guy had sung in three places this week that the mayor had been at!

President Obama appeared for a short welcome speech via pre recorded video. He got a huge applause. I suspect if he had been here in person, he would have been a hit.

Michelle Nunn, CEO of Points of Light (I am interested that the Hands On brand is not being emphasised this year) followed welcoming us to the conference in Chicago. we got a lot of reasons as to why this was a perfect city to be in from a political point of view.  Personally, I thought it was the architecture, food and art! LOL. It was noted that there were 7000 volunteers who spent a day painting Chicago schools recently. Brilliant! There was a connection made between that service and the highest graduation rate ever from Chicago Public schools. I am not sure how fresh paint results in this outcome? Do we also risk reinforcing the stereotype that the only volunteer work is this unskilled service?



She introduced the  Mayor of Chicago, Rham Emmanual, who I thought was refreshingly unpolitical and a very natural communicator. He noted that the high school completion rate for Chciago just hit 66% and noted that every President, Governor and Mayor believes in service (and volunteering????????). I was interested that Wisconsin has the country's highest high school graduation rate (90 per cent) and Nevada 56.3 per cent. I didnt know what party the mayor was from but I found him to be inspiring and funny.

Michelle spoke next. Sorry Michelle, I would love to see you delivering a much more human speech, mixing it up with the crowd. Lots of facts and way too many big words and phrases didn't grab me.

Dr Jill Biden, First Lady of the United States who came across as very human. She has had a son who was stationed in Iraq for a year and she has  been working to raise support for those who serve in the armed forces. It always surprises me for a country with such a military complex, that practical support )post service medical, employment and counselling)  for military members and their families is not as comprehensive as it could be.

People loved JR Marteinez, as would be expected. -and so they should. He was funny, serious and human. Not someone I had encountered before (I don't watch TV). According to Wikipedia: in 2003, Martinez sustained severe burns to over 40 percent of his body while serving as a United States Army infantryman in Iraq. Following his recovery, he has traveled around the country speaking about his experiences to corporations, veterans groups, schools, and other organizations.


In 2008, Martinez was cast in ABC's daytime drama, All My Children in the role of Brot Monroe.[12] His character also served with the U.S. Army in Iraq and was injured in combat. Martinez first appeared on the program on Friday, November 7, 2008.

Neil Bush, Chair of Points of Light followed.

Barbara Bush is 87 (as of ten days ago) and was as funny and compelling as always. She likes to say it as it is. I love hearing from her.

It was at the point that when Lauren and Pierce Bush appeared for an interview, I tuned out. Too many speakers. I got irritated with some of the runway lines that emerged eg 90% of kids whos parents got to jail will themselves go to jail. We know that. The solutions are not simple but are vital. Pierce was funny. The interview was too long. Melissa Harris-Perry was superb as interviewer. Would have loved to hear from her.

Kevin Bacon, made a brief appearance to talk about Six Degrees .org. What was kind of amusing was he told us to forget about him and concentrate on the website. Ironic seeing he was there to tell us this! I also didn't quite fully get what his site was about.

Merri Dee-good quote: "When you step out to help somebody else, you help yourself first."

Patrice DeCorrevont, CEO Govt and non profit banking was actually quite interesting. (Much better than last year's Chase speech). We dont often expect the bankers to be interesting Patrice!! NB I have my US bank account with Chase.

This brought us to the end of the Opening which ended up being almost two hours. The South Shore Drill Team saw us out with a great performance.

My assessment? Overall, very good. I stand by my earlier comment: Six less speakers please. The More human the speeches, the better they work. The glaring absence for me, was the absolute non mention at any time of managers of volunteers. Do 7000 people paint schools spontaneously? No. I think its a shame that the peak body for volunteerism in the USA does not mention, focus on, feature or interview the very people who recruit, support, train, mobilise, motivate volunteers. If it does not appear here, what hope do we have of anyone else featuring volunteer management? Seventeen speeches?????!!




Off to the exhibit hall for the NCVS Chicago opening celebration. Check out my DVD at the Resource centre!! LOL Come and say hi and get in a photo with me!!