Tweeting, blogging, Facebooking you probably know. So what is Klouting? Well its actually just Klout!
Klout is designed to measure a person's "influence" on Social Networking sites. Klout looks at how many people follow your blogs, tweets and facebook posts and what they do with them. So Klout looks at how many retweets, likes and shares done by others in response to an "influencer's" messages. tweets and posts.
Based on those interactions, Klout calculates a score out of 100, based on 35 variables. My score is currently 64.35. How does that compare with others? The CEO and co founder of Klout, Joe Fernandez says that “It’s really, really hard for a normal person to get a score above 70." That has give me an incentive!
There are five accounts on Klout with scores above 90. They include Justin Bieber at 98 and Lady Gaga at 91. There are apparently two or three others with scores above 90. One wonders that the world is being influenced by Gaga and Bieber?! President Obama’s Klout score was at 87, with the White House Twitter account coming in at 80.
The variables measure your influence on Facebook and Twitter in three categories
What does this mean for a Not for Profit?
Please do mention to others this blog. We keep growing in readership and I want to keep it that way!
Also, are you following me on Twitter? martinjcowling
Klout is designed to measure a person's "influence" on Social Networking sites. Klout looks at how many people follow your blogs, tweets and facebook posts and what they do with them. So Klout looks at how many retweets, likes and shares done by others in response to an "influencer's" messages. tweets and posts.
Based on those interactions, Klout calculates a score out of 100, based on 35 variables. My score is currently 64.35. How does that compare with others? The CEO and co founder of Klout, Joe Fernandez says that “It’s really, really hard for a normal person to get a score above 70." That has give me an incentive!
There are five accounts on Klout with scores above 90. They include Justin Bieber at 98 and Lady Gaga at 91. There are apparently two or three others with scores above 90. One wonders that the world is being influenced by Gaga and Bieber?! President Obama’s Klout score was at 87, with the White House Twitter account coming in at 80.
The variables measure your influence on Facebook and Twitter in three categories
- True Reach- the number of people you influence I found out that on average 504 people respond to my messages. Not quite world domination but Klout says: You have a larger network than most people
- Amplification Probability -how much you influence these people- your effect on an audience
- Network Score- how many Influencers you influence- having influenctial people you connect with means, that your message will go far. This is again a score out of 100-mine is currently 62
What does this mean for a Not for Profit?
- If you are using Facebook or Twitter or both, find out who you influence. Sign up for Klout to see how many people you are influencing and who they are
- Find out what messages they are responding to. This could help your organisation work out if your messages are reaching your desired audience. My most influencing messages include: Facebook, Television, Adelaide, Training, Nonprofit and Social Media
- Benchmark your own organisation and identify what your target score is
- Get me in to do training on Social Media. Seriously? Are you going to choose someone with a Klout score of 11 or one that is over 40? I have a great Social Media training course.
- Engage with top influencers: Find the supporters of your cause who have the highest Klout scores they are your most influential followers. By sharing information with those people, they will promote your cause, issues and messages through their networks extending your reach
- Recognise people who have influenced your agency in a particular topic by "giving them Klout". This is symbolised by K+.
Please do mention to others this blog. We keep growing in readership and I want to keep it that way!
Also, are you following me on Twitter? martinjcowling
