In the last week, this changed with Obama moving to the top spot of the most influential person on the internet and Beiber sliding down. The arbiter of this is Klout, a somewhat controversial measuring tool. Barack Obama has a Klout score of 99 out of 100 up from 95. Justin fell an incredible eight points from 100 to a new Kout score of 92.
The cause of this swing was a change in the Klout algorithm. Previously Klout only measured Facebook and Twitter. Now Linkedin, Foursquare and Blogger are included. If you have a Wikipedia entry, this will also impact your score.
The effect of the new algorithm was a jump in my score from 57 to 66. This was after a period of lower activity from me which had seen my score drop down to 47. One of the other upgrades Klout is introducing is the provision of information on what activities cause your score to go up and down. That will come in the next few weeks.
Klout says that the average Klout Score is around 40. They note that the Score becomes exponentially harder to increase as you move up the scale. For instance, it is much harder to move from a 70 to a 75 than from a 20 to a 25. My challenge is to get over 70!
One of the things that is interesting about Klout is that it does give you some sense of how well a person uses Social Media. For example, Beth Kanter who I consider to be the number one guru on Social Media and Not for Profits has a score of 79. Not quite Obama territory, of course, but it is definitely enough to tell me she knows what she is doing (and I am not too far behind her!). I have a list of "influential" people that I am connected with.
Interestingly, high scorers can get Klout Perks, rewards for their influence. The idea is you take the perk and then Tweet or Facebook about it. The company providing the perk gets publicity althiugh Klout says: "You have no obligation to talk about the product. You're welcome to tell the world you love it, you dislike it, or say nothing at all. Most Perks seem to be for people with scores over 50 - and living in the USA.
So is Klout good or bad? Is it real or a crock? To be honest, I dont know but I do know that if you engage someone to do Social Media training or marketing and their score is 21, what does that tell you about how well they engage Social Media? You are wasting your time and money. You can find out someone's Klout score by entering their name at Klout.com. You can also download an app for your phone and an app that embeds into Twitter and tells you the Klout score of everyone who tweets.
And of course, Klout ignores the people who have an influence off Social Media. If a volunteer reaches a child to read on a one to one basis, what is their measure of their influence? Life changing but Klout does not measure that does it?
