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Tuesday, August 23, 2011

Important breakthroughs at Facebook for NFPS

There have been some changes (more? again?) around at Facebook. These will impact on Not for Profits.


To understand them , you need to understand all of the various types of pages you see on Facebook:


  1. THE Facebook Profile- this is the page for People. NB Some agencies have enrolled on Facebook as a person not an agency. This is verboten. You know you have a Profile page if people who connect to you are referred to as "friends"
  2. The Facebook Page designed for company or organization page. You know you have the right set up if people are your fans
  3. The Community Page - often NOT set up by the agency, these pages have often "mysteriously appeared". 
  4. The Facebook Places page- when people "check in" with your agency, they can create a Place page. Some agencies have multiple Place pages.


What can be confusing for a Not for Profit is they may have a combination of multiple Facebooks. It looks like it will become easier to merge all of your stray pages together.

Lots of people seem to think that Community Pages are going to be abolished. Facebook were testing a merge button. This seems to have disappeared after a week. If you have a Facebook community page and a page, get them merged. Have your admin person “Report” duplicate Community Pages and “Submit” a request that they be merged or watch for the return of the merge button. NB This will only work if you have a Facebook page and not a profile page for your agency. Facebook do not guarantee the merger will be acted upon.The rumour is that the fans from both pages will be combined onto your page. This is a good thing.

Some people have noticed that if they have entered an address on their Facebook Page it is being automatically converted to a Facebook places page. I will be blogging about how agencies can utilise Facebook Places and FourSquare in the near future.

If you have multiple Facebook Places Pages, you can ask Facebook to merge them




2 comments:

  1. I don't think we have 'fans' any more. Just people who 'like' us.

    ReplyDelete
  2. Yeah you are right. People choose to like you rather than be your fan. However, when you like a group, technically you are not a "friend" but a fan. Does that make sense?

    ReplyDelete